Category: Uncategorized

10 Reasons Why Content Marketing Trumps Paid Advertising

According to a survey conducted by Content Marketing Institute and MarketingProfs, 9 out of 10 organizations are now using content marketing as a lead generation strategy. According to the 2013 marketing trends report by Hubspot, outbound marketing (which refers to all forms of paid advertising) has lost traction. This method of marketing is now only […]

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