The Digital Marketing Institute provides a bachelor’s degree program in digital marketing focusing specifically on social media. This program addresses marketing theory and practical application through the use of social media, including social media marketing, viral promotion and consumer research. The digital marketing institute has locations throughout the United States and Canada. For students wishing to earn a degree they can choose to enroll in an online program that will allow them to work at their own pace and from the comfort of their home. Those who prefer the brick and mortar setting can enroll in a traditional marketing school. There are many advantages that traditional marketing schools offer such as, instructors, learning modules and various degree options.

The curriculum taught in the Digital Marketing Institute’s Bachelor’s Degree program is broken down into five primary areas of concentration; brand, content, performance, networks and promotion. Brand development focuses on advertising and selling strategies while content is centered on providing information to consumers. Performance marketing strategies are used to improve customer service and product fulfillment while promotion strategies to create and maintain awareness of products or services. The final area of focus addresses social media optimization, with the goal of making an individual’s presence known through online outlets.

Brand development is centered around improving the business’s brand image. Students will learn how to create a website, keyword optimization and search engine optimization, email marketing, and link building. Content marketing strategies are designed for businesses that provide information through web content such as blogs, directories, books and podcasting. Performance online marketing strategies are designed to optimize websites by researching keywords, monitoring and tracking conversion rates, and analyzing the performance of marketing campaigns. Email marketing is a popular choice among digital marketing professionals and this form of campaign is effective when used to send targeted emails to potential customers.

The final aspect of the Digital Marketing Institute’s curriculum addresses social media optimization. Social media sites such as Facebook, Twitter, and YouTube are used as effective ways to attract targeted traffic to a website. Social media is the preferred method of receiving feedback from customers as it provides them the opportunity to post comments, ask questions or just say goodbye. Social media sites are also a great place to promote a company or to find new talent.

The main aim of the Digital Marketing Institute’s course is to provide students with the knowledge they need to successfully leverage digital media platforms such as social media platforms and Instagram to market their brands. The Instagram application enables people to create images and share them with friends and loved ones; images can then be viewed by everyone on Instagram. A business can use the Instagram application to create images of their products for consumers to see and to showcase their brands. This will drive up brand awareness and instill a sense of trust in consumers.

In order for this to work, it is essential to build a large enough audience so that there are numerous people viewing your Instagram images. Social media sites such as Facebook and twitter are good places to start because not only do you get immediate feedback from your audience, but they are also the fastest and easiest way to increase your presence online. Another benefit of using these types of websites as well as Instagram is that your audience can tell if you are a real person, so they will become more interested in following you and potentially following your products. Digital Marketing Institute’s Instagram application is simple to use; it is free so anyone can take advantage of it. It will give your Instagram followers a chance to not only see images of your product, but will encourage them to “like” your page and even follow you on twitter.