If you’d like to engage in Weibo Marketing, you should set up a business account. You can do this by filling out the basic information, such as the name, address, phone number, and email address. If you’re a foreign company, you can also apply for an account. However, if you’re new to China, you will have to pay a one-time verification fee of $ 1,000.

There are many advantages to using Weibo Marketing to promote your brand. This platform is highly engaging and has a huge audience. Since 68% of users are between 15 and 30 years old, it’s a good opportunity to reach the younger demographic. You can even use KOLs to promote your products – the most popular are the famous people in China. Key opinion leaders are highly popular on Weibo, and they are also an excellent way to advertise your product.

For Weibo Marketing to be successful, it’s important to remember that targeting younger users is essential. Therefore, it’s best to post content that appeals to these people. For example, you can post images, new reports, and white papers with appropriate keywords. And don’t forget to include the trending hashtags in your posts. These tactics will increase your visibility on Weibo, and make it easier for your brand to attract a larger number of followers.

You should consider starting a creative Weibo campaign. For example, you can use a quiz or a creative post to engage your Weibo audience. The key is to keep it interesting, and to avoid boring content. This way, you’ll attract new followers. For example, you can offer extra discounts, free gifts, or even a contest for a limited period of time. If you’re promoting an app, it is best to get an app that already has the right audience.

You should focus on trending topics. These are the most effective ways to get more engagement. If you’re able to find a hot topic related to your business, you can use it as your platform to get the word out. Whether you’re looking for an authentic connection with potential customers, you can create a strategy that will be successful. It’s important to make sure to post relevant content. You should also try using a mix of text and video posts.

The most effective way to use Weibo Marketing is to choose an app that displays interesting and relevant user-generated content. You can find relevant content by using hashtags on Weibo and make sure that you’re posting interesting content related to your brand. You can also engage with the audience through comments and retweets. The more comments you have, the more you can increase your visibility. You can even create your own hashtags for keywords.