Digital Marketing Trends for 2018
As the scope of digital marketing grows by leaps and bounds, it is essential for you to keep up with the latest trends. Keeping up with digital marketing trends requires time and energy invested in learning about new technologies, changes, and algorithms. Here are some of the latest digital marketing trends for 2018.
Social commerce has been around for years, but social media apps like Instagram and TikTok have added a whole new dimension. They allow you to sell products and services seamlessly through your profile. Moreover, you can also create branded t-shirts by uploading pictures on Instagram. For example, the NFL has begun giving out NFTs to Super Bowl 2022 spectators. The digital t-shirts, which are unique per row or seat, are a perfect example of this trend. Other companies, such as Disney, are hiring metaverse experts to help them tell stories that cross borders.
Considering the importance of mobile, 79 percent of people prefer a mobile-friendly site. To attract a majority of mobile users, make everything on your site mobile-friendly. That means a responsive design, high page speed, and no pop-ups. An audit of your mobile site can help you identify these issues. A comprehensive audit will reveal where you can improve your mobile site. Ultimately, digital marketing trends will help you reach the goals you set for your business.
Search engine optimization (SEO) for images is a growing trend. While people typically type in keywords that relate to specific images or videos, they are also discovering new ways to search for similar images and videos. Increasing the scope of digital marketing, adding keywords to images will help your advertising reach more people. If you want your advertising to be more visible, add keywords and a corresponding location tag. If people are searching for a product or service, they will find your business via search engines.
The big data industry will continue to grow exponentially. Statista estimates that global data consumption will reach 180 zettabytes by 2025. While this is good news for businesses, it also increases privacy concerns. The General Data Protection Regulation (GDPR) and the California Consumer Privacy Act are examples of recent global laws governing data privacy. Big data is a double-edged sword. It is a potential boon for both marketers and consumers.
Advertising will become more sophisticated. Companies will differentiate themselves by developing deep user insights and converting these insights into action. Artificial intelligence and machine learning will enable marketers to make these insights and take action on them. Marketing needs to develop an empathetic approach in order to engage with consumers. Embracing the changing face of marketing will help brands compete with the biggest brands in the world. However, there are still challenges. So, if you want to stay ahead of the competition, start developing empathy.
In 2022, fewer celebrities will be promoting products. Influencers with a unique skill or knowledge base will be more successful. For example, James Charles has an extensive knowledge of cosmetics. Cover Girl has already used him for promotions. The video channel will remain the top strategy in the digital age. This strategy allows digital marketers to tap into users’ short attention spans. Moreover, video sharing is supported by the major social networks.