There are many ways to use digital marketing to your advantage. Video marketing is an efficient, shareable, and easy-to-use form of content. While there are many types of videos you can use, some businesses make shows just for their audience. For example, Exadel, an IT company, created a quiz show with players competing for a cash prize. Other businesses have their own blogs and use social media to attract customers. Whatever your goal is, there’s an idea for you!

A big idea is a powerful concept that drives an advertising campaign. It must be so powerful that it flows naturally into messages. The big idea typically represents a company’s unique selling proposition (USP).