A core element of Instagram Marketing is hashtags. Brands should use short, descriptive hashtags that include their brand name. These hashtags will increase your content’s discoverability, drive traffic to your profile, and build a stronger community around your brand. Additionally, they help organize and categorize your content. This is crucial for generating more traffic to your profile. Use these hashtags strategically to maximize your brand’s potential on Instagram. This article outlines some tips to use hashtags effectively in your Instagram marketing.

A call to action can be introduced through your profile, images, or caption copy. Short, punchy CTAs are best suited for the official CTA button below your post. Instagram also allows users to add a throwback photo that shows their brand’s history. This is a unique opportunity to highlight your brand’s heritage and promote new products. By introducing a call-to-action in your content, you can engage with your audience and earn their trust and loyalty.

The Explore tab has more personalized content based on user behavior, likes, and followers. Story ads are better performing and cost less than feed ads, which are played back to back. Users rarely notice multiple ads at the same time, which increases your chances of getting featured. You can also use the AMA feature to answer users’ questions. The AMA feature allows you to reply to their comments and encourage interaction with your audience. By using this feature, you can get the most out of your Instagram marketing efforts.

Stories videos are an excellent way to engage your audience. They are entertaining and highly visual, and they are perfect for brand awareness, engagement, and driving traffic. Unlike other video marketing tactics, Instagram Stories videos have 15-second limit. This means you have to keep them brief. But, if they are short, they are highly engaging. If you create them well, you will have an audience engaged and ready to purchase from you. So, Instagram Stories videos can create a lasting impression on your audience and drive traffic to your website.

Brands can also try AR filters on Instagram. Brands can use AR filters to make their users look more attractive and presentable to their followers. Brands can also create their own AR effects with the Spark AR Studio App. The filters can be customized to showcase their products and services. A brand can also experiment with AR effects on Instagram using a GIF file. There is a plethora of ways to make your Instagram content more engaging.

Using hashtags in your Instagram marketing strategy can help your followers engage with your content. In addition to hashtags, learning when to post your stories can help you create a better engagement with your followers. Brandwatch, a social media suite, will help you fine-tune your marketing strategy and boost your engagement. In short, Instagram is a social network like a business and you should have the proper strategy to take full advantage of it.