If you want to improve your Facebook Marketing efforts, you need to understand the audience you are targeting. Facebook offers different options to define your audience. For instance, you can use a source audience to add people like your best customers. Alternatively, you can use lookalike audiences to attract new customers to your business. Facebook suggests adding the source audience of your best customers. If you are not using lookalike audiences yet, consider starting with them. This method will help you find people who share similar interests and habits.

Stories on Facebook are increasingly effective. While traditional videos are no longer as effective, native videos are three times as compelling and have a higher share rate. Buzzfeed was one of the first pages to realize the potential of short videos to increase engagement. This approach worked, and brands are starting to learn how to use them to maximize their reach. Live videos are even more effective. However, be sure to check your Facebook policy for terms of use. You don’t want to violate Facebook’s terms or violate their community guidelines if you are planning to use this method.

Augmented reality technology is also becoming popular on Facebook. In the near future, this technology will make it easier for people to do fun things with their cameras. Brands and people can even add virtual information cards to objects they see in the camera view. Facebook is constantly developing new technologies, so keep an eye out for them! There’s no better time to start a marketing strategy than now. If you want to stay ahead of the competition, make sure you are using Facebook’s newest tools.

One company that mastered Facebook’s Messenger platform used this method to sell homes. It used Facebook Messenger as a platform for selling their properties and split-testing two campaigns involving both Facebook ads and link ads. The results? The Messenger marketing tactic generated six times more first orders than the links ads. And it did it by targeting the right audience. A few companies have used Facebook to sell homes – here are a few examples. You may even find some useful tips to improve your Facebook Marketing strategy.

In addition to the traditional methods of advertising, you should also consider artificial intelligence. For example, Facebook Messenger’s chatbot lets you search for products and recipes using the keyword “recipe”. The app responds with an emoji of your choice. This creates a concierge-like experience for potential customers. And as Facebook claims that 1.2 billion people use Messenger on a monthly basis, it could become a major source of traffic for your business.

If you’re interested in analyzing the effectiveness of your campaign, use the Dashboard tool. Under “All Tools”>”Plan,” click on Audience Insights to analyze your audience. You can choose to target a specific segment of Facebook users or those connected to your Page. You can also select the target audience by age and gender. For more details on targeting, check the Facebook Help Center. Your business’s Facebook Marketing campaign will benefit from your efforts.