The next big thing in marketing is a good understanding of consumer behavior. Brand recognition and recall are becoming more important than sales in today’s businesses. According to a report by the Content Marketing Institute, 81% of digital marketers spent at least some of their time working on brand recognition or recall over sales in the past year. Increasing brand awareness is vital to the success of any business, but it can also be a challenge to do well.

Luckily, data and statistics can provide insight into the most effective ways to market your brand. For instance, one in three people use social media to find information, with 90% of people checking reviews before making purchases online. Another statistic found that consumers are willing to spend more with brands that are transparent on their social media pages.

Digital marketing is a valuable marketing strategy for any business. It can drive higher returns than traditional methods. Many businesses are already leveraging this technology to increase brand awareness, increase traffic to their website, and build a customer base. By using these trends, you can be sure that you’ll be able to reach a much larger audience.

While it’s difficult to predict exactly how these trends will evolve, it’s clear that some aspects of marketing are going to change. A few key trends you should be aware of now will continue to evolve, such as the adoption of marketing automation. For instance, a third of fast-growing A/E/C firms report having a mature sales and marketing automation strategy. For the most part, marketing efforts should be led by marketers and backed by backend systems that track leads. As long as marketing is done well, there will always be a place for hybrid events.

Digital marketing has transformed the face of marketing. In a recent study, Statista estimated that there would be 4.66 billion Internet users worldwide by 2021 – almost half of the world’s population. The vast majority of these users are using mobile devices to access the web. In addition, experts predict that there will be 2.14 billion digital buyers worldwide in 2021.