Whether you’re new to YouTube marketing or an experienced pro, there are plenty of strategies to help you achieve your channel goals. The key is to find the right mix of techniques to get the results you want.

1. Create Problem-Solving Content That Meets Your Audience Goals

To grow your YouTube subscriber base, you need to create content that meets your audience’s needs. This means making sure you’re providing them with value, solving their problems and offering a valuable service or product.

2. Build a Relationship Instead of Pushing Out One-Way Content

You can build a relationship with your subscribers by responding to their comments and questions on YouTube. This will encourage them to stay on your channel and engage with your content.

3. Stick to a Consistent Publishing Schedule

It’s crucial to keep your channel up-to-date with fresh content. To do this, create a series of themed videos that your community can look forward to every week or month. This will make them eager to tune in, as they’ll know exactly when to expect a new video from you.

4. Repurpose Your Own Content For Better YouTube Performance

A great way to boost your YouTube performance is to repurpose your own content, such as blog posts and guides. This can help you reach new audiences, increase your SEO and give you ideas for new video content.

5. Using Custom Thumbnails Can Help You Get More Views

Humans are wired to notice visuals, so using eye-catching thumbnails can help your videos get more views. You can create a unique, high-quality thumbnail for each of your videos to increase engagement.

6. Use a Custom Profile Image

If you’re looking to boost your SEO, you should create a compelling YouTube profile image that reflects your brand’s personality. It should include a link to your website and other social media profiles, as well as video credits.

7. Add a Subscriber Sign-up CTA

The most effective ways to market your YouTube channel are to ask viewers to subscribe to your channel and to promote your content outside of the platform. This will help you grow your subscribers and increase your watch time.

8. Cross-Promotion With Other YouTubers

If you want to get more people to your YouTube channel, consider partnering with other YouTubers in your niche. These creators have thousands of subscribers and can provide your target audience with quality content.

However, be careful to set your expectations early and ensure that the relationships you’re building are mutually beneficial. This will help to streamline the process and make it more efficient for you.

9. Take a Look at Your Analytics

If you have any analytics from your YouTube channel, it’s a good idea to check them out and see what strategies are working and which ones aren’t. This will allow you to rework your strategy to ensure the best results.

10. Repurpose Your Own Content For Better YouTube Performance

As we’ve mentioned above, many of the most successful videos on YouTube come from repurposed content. A content audit of your existing blog posts, guides and other high-performing pieces can help you turn them into helpful tutorials and how-to videos.