Whether you’re an established business looking to get the word out about your services or a small business owner wanting to make some sales, digital marketing is a must. It’s the best way to reach your target audience, promote your products and increase your ROI.

Developing the right strategy is key to making it work. The digital marketing industry is growing rapidly, so it’s important to stay up-to-date with the latest trends and techniques.

One of the more effective marketing methods is to create content that your customers will find useful. This includes things like blogs, white papers and webinars.

The trick is to come up with content that your audience will want to read, but also share with their social media followers and email lists.

It’s all about putting real time and effort into buyer persona research before you start creating your content.

By understanding your audience, you’ll be able to optimize your content and get better results from your efforts. This is an especially important if you’re attempting to scale your agency.

The most important tip is to use a tool that allows you to identify the most important information about your audience, such as their demographics, their interests and their habits. This will help you to make the most informed decisions about your next marketing campaign, including which platforms and strategies to use.

You’ll also need to make sure that you have a technology stack that will support your growing agency. This includes tools that can help you with team communication, task management and setting up processes that will keep your team humming along at a high level of efficiency.

There are many digital marketing secrets to be found in the industry, but a few stand out as particularly noteworthy. Check out these seven to see if they are the right fit for your agency and your customers.