Social media is an integral part of the modern marketing strategy for businesses, organizations and individuals. With over 4.74 billion people on social networks, it has become a platform for companies to communicate and connect with their audiences without the boundaries of time and location.

The best social media marketing courses online will teach you how to build and implement a successful social media strategy using different online platforms. These courses are ideal for marketers, business professionals and small business owners alike who want to grow their online presence and increase engagement with their target audience.

These courses will also provide you with the skills to analyze the success of a social media campaign and use data to improve future efforts. In addition to this, the course will help you develop a deep understanding of social media ethics and best practices. This will allow you to participate in social media activities in a responsible manner that will not violate any community or user guidelines and regulations.

This is a comprehensive online social media marketing course that will take you through everything from the basics of how to create an account to creating engaging content on Instagram. The course will teach you how to use all of the major social media platforms including Facebook, Instagram, YouTube and Tik Tok to promote your brand and grow your audience. It will also cover topics like how to create a content calendar, how to utilize hashtags and how to make the most of your profile.

This free course from Coursera provides a good introduction to the basics of social media and how it relates to content marketing. It has five weeks worth of material paired with videos, readings, exercises and quizzes.

It is one of the most popular free social media courses available and has 132 bookmarks on Class Central. This course is taught by marketing consultant Brian Honigman who helps NGOs, media brands and tech companies with their social media strategies. This is a great introduction to the subject and will give you the confidence to move forward with your own social media marketing strategy.

The Social Media Marketing Professional course from edx will provide you with the tools and skills to create and manage a social media marketing program for a business or organization. It will teach you how to plan and execute a social media strategy, understand the role of influencers and bloggers in your strategy, learn how to measure and evaluate the success of your campaigns and much more.

The HubSpot Academy course is a more in-depth version of this and covers all aspects of social media marketing. It will teach you how to use different platforms to engage your audience, how to measure the ROI of your social media campaigns and how to incorporate them with other marketing channels like search engine optimization. The course is designed to be flexible and can be worked through at your own pace.