Chatbot Marketing is a new approach to automated customer service in which businesses use conversational AI tools to build scalable, interactive, automated marketing chatbots to answer customers’ questions on websites and through messaging apps like WhatsApp and Facebook Messenger. This approach reduces the need to hire employees to handle inquiries and frees up time for other, more important tasks.

Chatbots can perform a variety of marketing tasks from getting customers signed up for newsletters to encouraging them to make a purchase from a company’s ecommerce site. To achieve their goals, marketers must carefully choose the platform on which to build the bot and set it up with pre-written answers or scripts based on customer responses (known as a decision tree). It is also important to monitor and analyze the performance of a marketing chatbot to ensure it is doing its job.

The use of chatbots in marketing is a powerful tool for boosting sales and customer engagement. By enabling a user to ask questions and get quick, personalized replies, chatbots can help businesses provide the quality of customer service that customers demand. Moreover, the ability to interact with a brand via chatbots is particularly appealing to younger generations. Whether your business is a large multinational or an up-and-coming startup, incorporating a chatbot into your marketing strategy can improve customer satisfaction and boost revenue.

For example, Domino’s AnyWare chatbot allows users to order food and drinks via text, voice, or other user devices like Alexa or Google Home by simply typing the name of their preferred item into a text box. This chatbot process is highly effective in reducing call center costs and has contributed to the company’s sales growth. Another company, Cars24, used a chatbot to respond to frequently asked queries and recommend vehicles based on the customer’s needs. This significantly reduced the number of calls to their contact center and resulted in a higher conversion rate.

Marketing chatbots can help companies reach their target audience by enabling them to send promotions or discounts to users who are actively engaging with the brand on social media or other channels. This helps build brand awareness, increases loyalty and retention, and encourages repeat business.

It is crucial to make a marketing chatbot sound natural. To do this, brands must design a chatbot with a conversation style that matches its overall branding and industry. For example, a chatbot that serves customers in an online store should use a formal language when talking to people about finance, health care, and insurance and a more casual tone when discussing other products or services, such as clothes, shoes, or automobiles.

Finally, marketers must promote the existence of their chatbots so that users know to look for them when they have a question or need assistance. In addition, they must provide an easy way to contact a live human in case the chatbot can’t respond to a query. This can be done by listing the available customer support channels on a website, or by showing them on the chatbot itself.