How to Combine Creativity and Content for Success

Content marketing is an approach designed to create and distribute useful, engaging, and consistent content to attract, retain, and convert a clearly defined customer base and, in turn, to drive more profitable customer activity. It is not an effort to sell anything in particular to the reader or to the prospect. Rather, it is about helping the reader, the prospect, understand and to find what he or she needs and wants to know. In order to do this, you must provide an excellent quality product or service, develop a relationship with the reader, share information and expertise, and offer a resource that is unique and of value to the reader.

The purpose of content marketing is to provide something new in order to make readers feel excited about reading your information. If you have created a new product or service, for example, you want people to be excited by what you have to offer. If you are writing a blog on the latest comic book series titles, your marketing strategy will need to include your expertise and recommendations about the best titles. The same holds true if you are writing an article about the benefits of adopting a dog as your pet.

Your content marketing plan should be creative in its formulation. Why? Content is not a product, although people often think of it as such. Therefore, your marketing goal is not to sell anything but to engage your potential customers in what they are reading. This requires a creative spark that can be provided by drawing, photography, and creative writing. Here are some examples of the types of content you may want to consider:

For those who are blogging, you can begin by posting an occasional blog entry on your website or blog. This provides a chance for you to interact with your potential clients and interact with other bloggers online. You can even include an “about the Blog” section at the end of your blog to let people know more about you and why you produce the particular type of content you do. This will attract individuals that might be interested in subscribing to your blog in the future.

Another aspect of content marketing relates to the type of content you provide. For example, if you are offering services, you want to offer up-to-date and informative content that will attract visitors to your site. If you are offering information, you might consider including an email signature line that offers the readers some valuable information about your business. You may also want to include a blog entry or two as part of your website content, to attract traffic from a variety of sources.

Content marketing should be both creative and informative. The more informed your content is, the more likely it will attract interest. The more creative the content is, the better it will serve its purpose. Whether you are writing for yourself or as a ghost writer for another individual, you should always strive to be both creative and informative at the same time.