Email marketing is not spam. It s not just an old friend sending you some business. It s something in-between. Your prospective clients do not give their contact details casually, and when used wisely email marketing can be a very profitable and relationship-building asset. However, to receive the full benefits of email marketing it pays to have a solid email strategy that makes the most of the opt-in list you have worked so hard to build. So how can you use your strategy to get the most from your list?

There are several factors that will affect your open rate – personalization, variety, and frequency. Personalization helps your subscribers feel like they are in touch with you directly. If your email subject line contains their name, it will help them remember who sent them the email and that they are a part of your business. Vary your personalization method from one email to the next, keep your subscribers happy, and your email subject lines will continue to generate interest.

Variety is another important aspect of this marketing strategy. In order to remain compliant with email regulations you must send to a limited number of recipients. Don t ever send a marketing email to 100 people in one day. Use variety to entice readers into opening your emails and then follow up with a personal message at the end. This personal touch can go a long way toward keeping you compliant.

Frequency is also important when it comes to using email marketing to build your business. Your potential customers are overloaded with offers and information. Make your messages stand out by using creative text. Catch your reader’s eye by including a trigger word or phrase that speaks to them instantly. If you want to send email marketing emails to potential customers but not broadcasted in bulk to everyone, you can use an autoresponder. These can be found for free online and can save you money in the long run.

Finally, consider a marketing service to handle your email marketing campaign. There are several different types of email marketing services you can use. Hubspot is one company that offers this type of service. Hubspot specializes in email marketing because they offer traffic, leads, and other services for larger companies. Hubspot works closely with several large companies so that they can all work together to market their company and increase sales.

Keep all of these points in mind as you create your marketing strategy. The subject lines, frequency of emails, and variety will have a big impact on how effective your campaign is. If you follow these tips, you will see a huge increase in the amount of prospective prospects you are contacting. Don’t skimp on your email marketing campaigns; you need to reach your goal in order to make money.