What is Content Marketing? A combination of Content Strategy and Social Media. Definition. Overview.

First, let us define Content Strategy. Content Strategy is the planning, development and ownership of the core resources for content marketing. The concept is to provide real value to the audience, and drive traffic to the web site by providing something of value. Content is the information that drives the action. Blogs, podcasts, vlogs, YouTube and articles are some examples of content marketing.

Second, let’s define Content Marketing. Content marketing is driving visitors to a website by providing a series of (usually) well-planned, high value, things-that-you-know-how-but-that-seem-to-have-a-lot-of-demand. It is a process of providing unique and meaningful information to target customers or prospects. Content Marketing is about engaging your audience in real world buying and giving. It is also about giving and sharing quality content that helps others get something out of their day. Content Marketing is engaging, valuable, fresh, helpful, and relevant information.

Inbound Marketing Strategy is driving traffic to your blog. Inbound marketing strategy is an action-oriented plan to promote products and services, including a blog, through traditional and emerging forms of online media. It includes article marketing, press release marketing, video marketing, affiliate marketing programs, e-mail marketing campaigns and social media marketing strategies. Social media marketing is a type of internet marketing strategy that aims to build brand awareness and create customer loyalty by offering special deals and incentives to those who buy something from the blog, on a shared basis with friends and fans. This type of social media strategy is used to build relationships with target audience.

Outbound Marketing Strategy is directly promoting your blog. It is about bringing more people to your blog so that they may find your blog. This type of content marketing strategy is about increasing website traffic and improving the Search Engine Ranking. It is an important part of your inbound marketing strategy and therefore you should include this in your overall content marketing strategy.

Inbound and Outbound Marketing Strategies are very important to your business’s success. If your blog entices readers to click through to your website, it will help to increase your website’s traffic and improve the visibility of your blog. If you provide quality and relevant content, on a regular basis, to your audience, it will help to build relationships and ensure that you build a loyal following. If you have an excellent quality blog post, it is possible to attract many readers to click through to your website, which will increase the number of visitors to your blog. It is important to use your content marketing wisely, and remember to focus on both the inbound and the outbound.