Email marketing is the most influential online marketing strategy of distributing emails to existing customers and potential clients. Successful email marketing converts potential customers into actual customers, and turns one-time purchasers into avid fans. This article is all about the tools you need to get started with email marketing, so you can make sure it’s the tool you’ve been looking for to take your business to the next level.

In order to get the most out of email marketing automation features, you need to have regular emails that deliverable rates of the relevant content to your subscribers. These emails must also be in good enough format to ensure prompt and effective read-through on the part of your recipients. Below are some of the tools email marketing providers use to deliver regularly scheduled emails:

SMTP. This tool is one of the most common tools used by email marketing providers because it allows small businesses to maintain contact with their customers. SMTP stands for “self-help time” and this enables small businesses to have an automated sequence of messages that they can send at designated time intervals. With this tool, small businesses can create auto-responder series for when an individual inquiry comes in. Some other popular auto-responder services include Aweber and Get Response.

Autoresponders. As the name suggests, these are one of the email marketing tools that allow small businesses to easily create a responsive response sequence that they can send out at set intervals. They are generally used to provide an opportunity for small businesses to address customer queries or to respond to any unsolicited email. Some of the more popular autoresponders tools being used by email marketing providers include Get Response and Aweber. Other popular options available include Mailchimp and WordPress.

Email questionnaire. A questionnaires are also among the most commonly used email marketing tools, which are used to collect customer opinions or responses. This allows marketers to create custom questionnaires that can be laterally split up to be used for different segments within the business. These questionnaires generally ask questions regarding target markets, target styles, demographics, buying habits, and other pertinent data. The right tool will enable marketers to create the most appropriate questionnaire so as to best reach their target market.

It’s important to note that there are no magic bullets when it comes to finding the best email marketing software. However, using the best email marketing software for your business should improve conversions and overall profits. For more information about finding the right tool and getting started with email marketing, check out our other articles on the topic. Before you know it, your business will be on its way to success!